Scott Bales: Focus on the customer, not the technology

Scott Bales has an advice to banks and it seems simple but powerful—focus on people first and technology second in order to succeed in future markets.

Watch the video below to find out what Scott means when he says “No wealth product exists without a customer to buy the wealth product.”

Scott BalesScott Bales is a man on a mission to transform mainstream thought processing around conventional business practices. He is the global leader on Innovation, Design & Mobility in a world gone digital. He is currently the MD of advisory firm Innovation Labs Asia and his enthusiasm for technology and conusmer behavior has gained him the tag “Tech Guru on The Digital Shift” and he is often described as“Digital Warrior”.

In a world where technology reigns, you must practice what you preach, and Scott does exactly that. He’s a founding member of Next Bank, mentor to Entrepreneurs across the world on Lean Startup, sits on the Board of Care Pakistan and holds advisory positions at Publishizer, FastaCash, Our Better World, The HUB Singapore and Apps 4 Good.

Scott draws from several years of experience in the industry. Some of the other positions he has held include:

  • Senior Vice President of Fundamo, a Visa company
  • Business Development Manager for ANZ
  • Head of Technology for WING (ANZ subsidiary)
  • Director of Strategy and Partnerships for the African Centre for Mobile Financial Inclusion
  • Chief Mobile Officer for Moven (world’s first-ever digital everyday bank)

Scott has appeared at TEDx, Social Media Week, Google Think, Fund Forum, Asian Banker, Next Money and long list of private events. His thought leadership has appeared in WIRED, Australian Financial Review and E27.

Scott‘s keynotes are:

  • Are You Ready For Isaac? – in depth understanding of the realities that shape the modern consumer; identifying market signs that are disrupting industries
  • Innovation Wars – secrets to Silicon Valley’s success
  • Mobile Ready – evolution of behavioral norms driven by mobile centricity in society; understanding consumer modality shifts and its impacts

Contact us if you would like Scott Bales to speak at your next conference.