Michael R. Solomon published new book “Marketers, Tear Down These Walls! The Liberation of the Postmodern Consumer”

Michael R. Solomon published new book “Marketers, Tear Down These Walls! The Liberation of the Postmodern Consumer”.

As the author of the most widely-used textbook on understanding consumers (“Consumer Behavior: Buying, Having, and Being”), Michael’s newest book is expected to be yet another informative bestseller.

Here is a quick preview of Michael’s latest publication:

Michael R. Solomon

The postmodern revolution requires marketers to revisit the walls they’ve erected over many years. That’s not an easy thing to do. Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can “understand” our customer yesterday, today and tomorrow. We love to put people into categories, and often into super-neat dichotomies – and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling – and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And, they obstruct our view of the marketing possibilities that lie beyond them.

In this book, I’ll describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I’ll demolish them.”


Michael R. Solomon

Michael R. Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including “Consumer Behavior: Buying, Having, and Being” — the most widely used book on the subject in the world. He holds a Ph.D. in Social Psychology and is currently Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia.

Michael is at the forefront of marketing thought that emphasizes the strategic importance of understanding how products and services ranging from clothing to credit cards are actually experienced by the people who buy them.

He has advised numerous companies on consumer research and lifestyle marketing issues. Michael is in demand as an acclaimed lecture-series Speaker to business groups around the world; in recent years he has delivered keynotes in South Korea, Brazil, Peru, Japan, Germany, Mexico, the United Kingdom and Poland.

Michael’s books include:

  • Consumer Behavior: Buying, Having, and Being (is the most widely-used textbook on the subject in the world)
  • Marketing: Real People, Real Choices 9th edition (one of the top five Principles of Marketing texts in the U.S.A)
  • Conquering Consumerspace: Marketing Strategies for a Branded World 
  • The Truth about What Customers Want

Michael’s speaking topics are entitled:

  • Earthshaking Trends: What You Need To Know NOW About Keeping your Top Consumers
  • A Moving Target
  • The Young and the Restless: Capture the Hearts, Minds and Wallets of Millennials
  • We Really ARE What We Wear: How The Psychology of Fashion Influences Consumer Behavior

Contact us to have Michael R. Solomon speak at your next business event.