Anders Sorman-Nilsson, in his recent keynote on Seamless Banking, spoke about demographics vs psychographics, the growth of mobile and how banks should think in order to create a seamless customer journey.
Find out what Anders means when he says “We have to start zooming out of our own touch points, to stop focusing on just another channel but thinking about how we can integrate those channels in an omni-channel mix” by watching the video below.
Anders Sorman-Nilsson is a reformed lawyer, and the founder and creative director of the Sydney and Stockholm based research company – Thinque. His unique global perspectives have been helping leaders, teams, and business owners in the USA, Europe, Asia and Australia make sense of and harness disruptive trends in innovations, generations and communications. His misfit insights have recently been manifested in his book Thinque Funky: Upgrade Your Thinking and amplified by endorsements via AFR Boss Magazine, Wired (UK), and Monocle.
Anders has advised clients like Apple, MTV, Johnson & Johnson, Eli Lilly, SAP, McCann Erickson, CPA Australia, UTS Business School and Macquarie Bank on navigating the constantly shifting business landscape and how to successfully enter a new decade of thinking.
Anders‘ speaking topics include:
- ‘Future Thinking: your organisation’s success GPS’
- ‘Thought Leaders: the brands of the future’
- ‘Innovation Intersections: tapping diversity in thinking’
- ‘Waves of change: three global trends that will be disrupting your slumber’
- ‘Misfits: leading cross-generational teams’