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Dave McCaughan: Wellness X Retail X AI: So Many Things to Think About!

Dave McCaughan, Chief Strategy Officer, Ai.Agency, and Asia marketing expert, spoke about retail and wellness in this AI era. With over 30 years of experience in strategy planning and communication campaign development, Dave’s extensive experience in working in advertising has led him to be known as a thought leader in youth marketing and influence of media changes .. read more

Dave McCaughan, Asia Marketing Expert, Shared his Insights on Marketing and more

Dave McCaughan, Asia Marketing Expert, shared his Insights on marketing and more in his recently interview in Bangladesh. In his exclusive interview with Leadership Lens, an ICE Business Times original, Dave talked about the what the brand managers of tomorrow should really be focusing on and what the future has in store for market research. Watch the .. read more

Dave McCaughan on Tapping into the Aging Silver Market

Dave McCaughan recently contributed to the RW Connect about an interesting concern regarding market research–the neglect for consumers over 65 years old.  In his poignant yet insightful article, Dave McCaughan pointed out the tendency of market research to just place the 65+ population into one big lump. He shared how this attitude could be problematic. Dave pointed out that .. read more

Dave McCaughan – Resolutions on Work and Business

It’s the new year. It’s a time of new beginnnings, new opportunities and experiences. It’s also that time when people make resolutions (which most likely get dropped after a month or so). But did you know that resolutions are not just for individuals wanting to lose weight, read more books, etcetera? Resolutions can also be .. read more

Dave McCaughan: Insights in Marketing in Asia

Dave McCaughan shares his insights on marketing in Asia in the following three videos. Dave is now available for speaking engagements. Please contact us if you would like to have Dave share his insights with your audience. Dave McCaughan Currently based in Bangkok since early 2015, Dave McCaughan has spent the last three decades in .. read more

Dave McCaughan Joins Speakers Connect

Welcome Dave McCaughan, Asian thought leader on youth marketing, joining us at Speakers Connect! Dave McCaughan Currently based in Bangkok since early 2015, Dave McCaughan has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann , one of the world’s largest advertising and communication companies. Dave .. read more

Dave McCaughan

Dave McCaughan has over three decades experience leading the development of advertising and marketing strategies across the Asia-Pacific region. He started in his native Sydney joining McCann in 1986 where he built the Strategic Planning function and subsequently from 1995 was based in Bangkok, Hong Kong and Tokyo leading regional strategy and communication campaign development .. read more

David McCaughan: Story Telling for Social Entrepreneurs to Engage Better

In a recent interview, David McCaughan talked about his work as a story teller, and dive into how social entrepreneurs can engage better… be it through deploying a shock & awe tactic, or through a constant effort to tell the story of the organization. David McCaughan is an advertising and marketing expert who has been working .. read more