Chris Riddell, one of Asia’s most sought after futurists, talks is his recent Web Hype Reel about what does it really mean by being digital.
Chris Riddell is one of Australia’s most sought after futurists, and award-winning industry recognised keynote speaker on digital. He is also a renowned strategist and global emerging trend spotter for businesses and leaders in today’s disrupted world.
A global trailblazer, Chris Riddell has worked for some of the largest and most successful companies and brands in our modern world. Having lived and worked in countries such as the UK, Saudi Arabia, Dubai, Kuwait, China, New Zealand, and lately Australia. His understanding of our new world is compelling and thought provoking to say the least.
Notably, Chris Riddell was the first ever Chief Digital Officer (CDO) for MARS Incorporated in Australia and New Zealand, architecting the corporate digital strategy behind brands such as Whiskas, Pedigree, Wrigley, Starburst, Masterfoods, Snickers, and Maltesers to name but a few.
Chris Riddell is frequently called on as a futurist, speaker, and public commentator to give insights into consumer technology trends within traditional media. With appearances on Australian television, including Channel 7’s The Daily Edition and Morning Show, Nine’s A Current Affair, and recently The Project on Ten, Chris Riddell’s insights and expertise as a futurist extend far beyond the corporate world.