Chris Roebuck

Chris Roebuck has a unique experience and approach that helps leaders, teams and organisations understand how they can reach their full potential and be successful in just two steps. His innovative and inspiring approach shows everyone that they already know what delivers success but just don’t recognise it. Once they do by using simple actions they can quickly transform performance. This adds investor value, serves customers better, builds the brand and boosts bottom line by 10% + at no cost and even supports effective risk management and cost efficiency.

To develop this new approach to success Chris unique experience has been built up over 35 years during which he has been a successful :

  • Corporate leader : Developing leaders and leadership in major global organisations and SMEs to enable both personal and organisational success. Eg His work in UBS as Global Head of Talent & Leadership is part of a Harvard Case Study.
  • Governmental leader : Working in Government and public sectors on major change and leadership projects from UK National Health Service and local Government to London Underground PFI.
  • Thought leader : being regularly on the list of HR Most Influential Thinkers and Visiting Professor of Transformational Leadership at Cass Business School in London researching what delivers success.
  • Military leader : Serving as a military officer leading and inspiring people in challenging environments via a “serve to lead” ethos.
  • Executive coach and mentor : helping senior executives be more successful across as range of different sectors.

This unique experience has enabled Chris develop an innovative, entrepreneurial and highly effective new approach for leaders and organisations to achieve success : I CARE Leadership. Chris shows how simple, practical day to day actions can be taken to quickly deliver real improvements at all levels; individual, team and organisation. Those attending can then immediately make a real difference implementing simple actions based on their own experience. For example one organisation who implemented I CARE Leadership increased the number of staff happy to recommend it as “a great place to work” to friends or family in 2 years from 40% to 82%, and increased revenue by 40%. His first book on leadership published in 2000 took this approach and was translated into 11 languages as a result. When Global Head of Leadership at UBS, 70,000 staff & 100 countries, his team helped the bank transform organisational performance to increase profitability by 235%, market capitalisation by 50% and win awards. Now a Harvard Case Study.

Chris is an economist so fully understands the financial success that can be delivered via inspiring leaders. He has great breadth of experience across function, sector, culture and geography, from having held senior roles in UBS, HSBC, KPMG & London Underground to advising legal firms and construction, from the UK National Health Service of 1.4m staff and UK Government to the Red Cross in Myanmar, from Investment banks in London to Middle East Telecoms, from the Chinese Space Programme to retail in USA. From Project Managers to HR Directors, from Risk & Legal Officers to Finance Directors, from Beijing, New York, Dubai, Rome, Singapore, Athens, Stockholm, Zurich, Kuala Lumpur, Calcutta, Oman to Hong Kong.

Chris has been quoted as a leadership expert globally in the Harvard Business Review China, FT, Wall Street Journal, Le Monde, New York Times, Business Week, Time Magazine, Washington Post, Times of India, Straits & Gulf Times and many other titles. He has done over 350 TV interviews on leadership and business issues on BBC channels, Sky, Bloomberg, Al Zazeera, ITV, CNBC & CNN. Chris has been recognised as one of the Most Influential HR Thinkers regularly since 2010 by the HR profession.


I CARE Leadership

A proven new way to make yourself, your team and your organisation more successful by getting the best from people. “ I CARE Leadership”. The content is highly flexible to suit wide range of different businesses and functions or general audiences. Example of adaptions are:

  • “How to add 10%+  to your bottom line at no cost using things you already know.” – loved by Finance Directors/ CEOs
  • “How to be an inspiring leader for your people in just 2 simple steps.”
  • “I CARE Leadership – the holistic solution to business challenges.”
  • “Optimising customer service through an I CARE culture.” – customer facing audiences
  • “Transforming leadership into entrepreneurial leadership to deliver success.”
  • “I CARE – Making every employee a proactive brand ambassador.” – marketing / branding/ comms
  • “You have just heard some great ideas at this conference you want to make happen – this is how to ensure it works!” – any conference


The fact that the Fellows of the Institute, who are all senior financial services professionals, requested Chris to speak for a 3rd time after hearing feedback on his first events from colleagues says volumes for his ability to present thought provoking and highly relevant ideas that have a clear real world business impact. These ideas stimulated a wide ranging discussion about the challenges facing business in todays fast moving world and as usual the feedback from those attending was very positive. We have such confidence in Chris and his ability that we are now seeking to deepen our partnership with him in the future.
~  George Littlejohn, Event Chairman

Thank you so much for being part of our event. The feedback we have received has all been extremely positive and you were absolutely fantastic. I loved the presentation and I think all the delegates could really relate to your messages. When I was putting the agenda together I wanted to start the day with the facts, the figures and the theory and then move onto you to try and pull it together on how they can combat the challenges they will face and thinking differently. Job very much well done!! Well done! Nicola Taman, Event Organiser.

Thank you so much for the excellent presentation you gave for us yesterday. Everyone was really fascinated by your approach and really enjoyed the talk, you are such a good speaker. Hopefully they will all go back and start really making a difference to how well their staff are engaged and inspired
~ Bridget Stevenson – HR in Law Event Manager

Chris’ talk was valuable in many ways, two in particular. Firstly, Chris is an accomplished speaker who delivers his message without compromise. He knows his subject very well and speaks assuredly from a wealth of experience. Secondly, the material is content-rich, well structured and sound advice. Whilst in principle, leveraging the best from teams is simple and obvious, success can be elusive. Chris’ talk stimulates the audience into re-thinking on how to engage and motivate.
~ Ian Morton, Concept Shape Ltd. Consultant on business integration and complex change

It was indeed a pleasure to meet with Chris and I was impressed by his performance. He effectively contextualised the relevancy of the Thailand Residence Programme in the current global geopolitical and socio-economic climate. His presentation was energetic and engaging, and gave our guests a deeper understanding of why our industry, and this programme in particular, will resonate will their clients. We also appreciated his engagement on our twitter feed which all helps to grow our share of voice.
~ Juerg Steffen, COO Henley & Partners

Azran Osman-Rani

CEO of iflix & Ex-CEO of AirAsia X

Mark Gallagher

Formula One Industry Executive

Hamish Taylor

Former CEO of Eurostar and Sainsburys Bank