Ed Brodow

Ed Brodow is the world’s top spokesman on the art of negotiation. US Securities & Exchange Commission Chairman Harvey Pitt dubbed Ed “King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of America’s leading dealmakers. He is the bestselling author of six books including the business classic Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals. Ed has enthralled more than 1000 audiences in Paris, Athens, Milan, Frankfurt, Bogota, Tokyo, Singapore, Sao Paulo, Toronto, and New York with his charismatic stage presence, infectious humor, and practical ideas on negotiation, sales and success. A nationally recognized television personality in the US, he has appeared as negotiation guru on PBS, ABC National News, Fox News, Inside Edition, and Fortune Business Report. He is negotiation consultant to some of the world’s most prominent organizations, notably Microsoft, Goldman Sachs, Starbucks, Learjet, Raytheon, Philips, Hyatt, The Gap, McKinsey, Revlon, Zurich Insurance, Exxon Mobil, and the US Defense Department.Ed Brodow_NBCCover

Cambridge University Press in the UK paid tribute to Ed Brodow’s platform skills by selecting his signature “Meatball Sandwich” story as the paradigm for excellent story telling, acclaiming his talent for setting the scene, creating drama, involving the audience, establishing credibility, delivering the punchline, and linking to the theme of the presentation. A true “Renaissance Man,” Ed has been a corporate sales executive (IBM, Litton Industries), US Marine Corps officer, novelist, and Hollywood movie actor with starring roles opposite Jessica Lange, Ron Howard, and Christopher Reeve.


Negotiating in Turbulent Times

Audiences relate to this topic because in today’s challenging business climate, the ability to negotiate can make the difference between success and failure. That’s why Ed Brodow’s entertaining and informative negotiation keynote is always SRO: Standing Room Only. His message is that you can overcome the current economic malaise and outpace your competition by utilizing core negotiation techniques, such as aiming high, challenging negative assumptions, and improving listening skills. Ed’s stories – exciting, funny, and to the point – provide the dynamic pacing. Audiences love how Ed relates his talk to their unique issues. Ed’s practical ideas, high energy, and humorous anecdotes will create an upbeat rhythm for your meeting or convention.

Sales Negotiation: More Is Better

When it comes to the selling price for your product or service, more is definitely better. In fact, closing the sale means nothing if the deal is not profitable. Ed Brodow draws on his sales negotiation experience to show your sales force how to create satisfied customers at higher prices. According to Ed, the most satisfied customers are the ones who pay top dollar because they appreciate the value of their investment. Successful sales negotiators exude confidence, focus on perceived value, and aren’t afraid to say no. Your sales force will stop discounting after they hear Ed’s entertaining, real-life stories about how to turn customer price objections into value-based sales. The mantra for the rest of your sales meeting will be “More Is Better!”

The Human’s Guide to Win-Win Negotiating

Chimpanzees are hostile. Bonobos make love. Which are you? Using the unusual metaphor of our closest relations, primates, Ed Brodow’s entertaining program proves that success happens when you treat other people as partners. The differing behaviors of chimps (adversarial) and bonobos (cooperative) remind us that win-win collaboration works best. Trust develops when you acknowledge the other side’s perspective and explore options for mutual satisfaction. According to Ed’s bestselling book, Negotiation Boot Camp: “If both sides feel satisfied, everything is possible.” Your audience will love it when Ed challenges them to decide: “Are you a chimp or are you a bonobo?”

Ed Brodow_SuccessCoverOptimism Is Everything

In this inspirational keynote, Ed Brodow draws on time-tested principles of negotiation to prove that the only guaranteed way to be successful is to expect to succeed. “Successful negotiators are optimists,” he wrote in his bestselling book, Negotiation Boot Camp. For two decades, Ed’s Fortune 500 clients have learned the five pillars of optimism: aiming high, maintaining Negotiation Consciousness, exuding the Confidence Mystique, carrying on an affectionate inner dialogue, and being willing to walk away. Companies that make it to the top are led by optimists who expect to out-do the competition and grow the business in spite of economic setbacks and other factors that have nothing to do with getting the job done. But optimism is an individual responsibility. You have to negotiate with yourself. Nobody will do it for you. “Perpetual optimism,” said Colin Powell, “is a force multiplier.”


Outstanding opening keynote. You really set the tone for the conference with your energy and enthusiasm, and the way you connected with the audience. You were rated the best out of our eight speakers.
~ Thomas Paccioretti, TURNAROUND MANAGEMENT ASSOCIATION, San Diego, California

Ed repeatedly receives the highest evaluations. We consider our business partnership with him to be of great benefit to our employees.
~ Brie Jongewaard, SEAGATE TECHNOLOGY, Cupertino, California

Your humor, inquisitiveness, and professional manner made you stand out as the best of the best.
~ Tom Telander, LEARJET, Wichita, Kansas

I can tell you, it is not easy to find such a good speaker as Ed. He was fantastic! The audience gave him 9.7 out of 10. Speakers from Harvard we had hired in the past never got such a grade.
~ Paulo Machado, CORPORATE INSIGHT, Sao Paulo, Brazil

A huge success that far exceeded expectations. The word ‘customization’ does not do justice to the end product Ed delivered.
~ David Moore, THE HARTFORD INSURANCE, Hartford, Connecticut

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