Why companies book speakers? Global business speaker, Fredrik Haren has the answer: Because they see results.
Now, not every keynote speech succeeds in altering the universe of the audience, but every keynote speaker should at least try. Because a great speech can change the world.
People have gone to war – and to the moon – because of great speeches.
Now, the stakes when giving a keynote speech at a corporate kick-off might not be as high as when Churchill was rallying his citizens against Hitler or when President Kennedy got the Americans to want to send astronauts to the moon.
But at a global or international conference for a global company, the stakes can still be high. A successful speech that changes the mindset of the top 150 global managers of a billion dollar company can mean millions in saved costs or increased revenue.
In the case of the conference today in Shanghai, my speech got the Asian leadership to understand why the company needed to become more global in the way it is run, something the global management unsuccessfully had tried to communicate for a few years. Now, after a one hour speech, the audience was on board.
If you look at a keynote speech as an event where, in this case, 150 top managers got a one-hour message that helps them get on-board the global strategy – then suddenly the idea of flying in a keynote speaker doesn’t seem so strange.
Perhaps that is how professional speakers like myself should sell ourselves: not as “giving a one-hour speech” but as “delivering 150 hours of top management transformation”.
Fredrik Härén is a Swedish entrepreneur, publisher and author who now lives in Singapore. He is the founder of a creativity company called interesting.org, and has been invited to speak on creativity in over 1000 sessions to people in more than 30 countries. He was awarded “Speaker of the Year” in Sweden 2007, and was selected as one of “Sweden’s 100 most inspiring persons” by the magazine “Leva” in 2008. In 2009 he was selected one of “Sweden’s most sought after business speakers”. Fredrik has written a total of 7 books, including best seller “The Idea Book”, “The Developing World” published in 2010, and his new book “One World. One Company”written in 2013. In 2013, in just one year, he spoke in 26 countries around the world.