Jason Fox

Dr Jason Fox is a bestselling author, leadership advisor & wizard-rogue of ace repute. Oft sought after for his fresh perspectives, contemporary philosophies and deep expertise in motivation design, Dr Fox shows forward-thinking leaders around the world how to unlock new progress and pioneer deeper into uncharted territory.

His clients include the senior executives of Fortune 500 companies around the world, including: Microsoft, PepsiCo, HP, McDonald’s, Cisco and Salesforce, to other multinationals such as Toyota, Beam Suntory, Vodafone, Honda, Sony, Tableau, Gartner, Johnson & Johnson, Xero, HP, Bupa, Red Cross, Bulgari, Pandora, Arup, KPMG, The World Tourism Forum and The International Institute of Research.

Jason is the bestselling author of The Game Changer and How to Lead a Quest: a handbook for pioneering leaders. His research has been featured in the likes of Smart Company, Huffington Post, BRW and The Financial Review. And, while thoughtfully inept at social media or marketing, his monthly ‘museletter’ is read by more than 10,000 people around the world.

In addition to serving as a leadership adviser, Dr Fox is also an in-demand keynote speaker who works particularly well with sceptical audiences who have ‘seen it all before’. In 2016 he was awarded Keynote Speaker of the Year.

When not liberating the world from poorly designed work, Jason enjoys partaking in extreme sports such as reading, sun-avoidance and coffee snobbery. He lives with an illustrator-veterinarian and a cat called π in an old chocolate factory in Melbourne, Australia.


A Quest Beckons
—Beyond the Default

#strategy #innovation #curiosity #possibility

This keynote is designed to disrupt default thinking, getting people out of operational work-mode (and its fixation on the immediate), and into a mode that is far more open, curious and courageous—so that we might contemplate new possibilities beyond the default.

In particular, this keynote has your people reflecting on their own thought patterns and behaviours, so that we are neither too complacent nor too cocksure (as can be the case amidst senior leaders and high performing teams).

It makes for the perfect opening for your event—have your people asking the right questions, and focusing on the activities that lead closer to future relevance.

Into the Storm
—Pioneering in Paradox

#leadership #networks #values #complexity

Conventional leadership-folklore serves a complicated yet predictable world. But now the world is complex and hard to predict, and instantly accessible and shareable information is rewriting the future as quickly as it can be understood. We’re in the storm now.

The Industrial Age is long dead, and our Information Age is at dusk. As we stand at the cusp of a new Age, leaders must navigate new shifts in the dance: from hierarchies to networks, centralised control to distributed authority, robust planning to antifragile experimentation, bureaucracy to responsiveness, profit-obsessed to purpose-driven (and so on). Such change behooves a refreshed leadership philosophy and culture. One that’s fit for the storm, and a world less predictable.

One of the biggest opportunities an event provides is the (head)space to ponder such things. To explore the opportunities and threats on the horizon, and to genuinely consider the things we are pretending not to know. This keynote provides the provocations for such, and is designed to be both upbeat and unsettling.

Change the Game
—Rethink Motivation & Work

#culture #motivation #purpose #performance

Charismatic fluff and fist-pumping rah-rah can be quite stirring. Rousing, even. But the longevity and actual impact of zealous motivational presentations—once we return to work—is oft questionable.

Smart people require more than just a motivational pep talk. If you want your people to be the champions of your culture—demonstrating the behaviours most aligned to your values and strategy—then they ought understand the science behind what drives motivation and performance.

In this keynote, we unpack the elements of Motivation Design—highlighting the most effective levers your leaders can use to influence individual and collective behaviour. Motivating and deeply practical.

Making Clever Happen
—Unlock Meaningful Progress

#progress #action #momentum #change

Just as an event begins, so it must end. In many ways, the final session is just as important as the opening session. Actually: more so, thanks to peak-end rule.* The final, closing keynote is what marks the beginning of the transition—from what is essentially an artificial yet wondrously curated experience (the event)—back to the world of work and life. This final keynote, if done well, can create resonance for your whole event. Much like how a large gong, when struck, can create a deep and lingering effect.

Therefore, of course it must be inspiring. But it must also be useful in assisting folks with this transition.

For a closing keynote, my philosophy is: get people in conversation (with each other, during the keynote). This keynote has folk intuitively scanning through the event to identify the ideas and interactions that resonated most with them. Then we sharpen our focus on the steps required to translate these new ideas into meaningful progress.

Of all my keynotes this is the most interactive. It is perhaps the lightest in terms of content—but the most significant in terms of effect. If you want your people to think, feel and do things differently as a result of your event, this keynote will serve you thunderously well.

Useful Delusions
—Meta-Motivation & Myth-Making

#psychology #mythology #mindset #meaning

This eclectic and cross-paradigmatic keynote provides intelligent audiences the means to self-author their own narratives, so as to shape richer meaning and experience whilst bringing about better decisions and behaviour. By taking advantage of the natural flaws in our own thinking—narrative fallacy, cognitive dissonance and our near-inescapable willingness to make meaning (along with our many biases and distortions)—we can continue to grow and develop as human beings.

This is motivation and character development for the ‘quietly dissatisfied’ whose mostly meta-rational minds are much too sharp and clever for conventional approaches to work. In this keynote you’ll learn how to embrace useful delusions (malleable ‘mindsets’) to bring about greater productivity, performance, clarity, agility and focus in our otherwise complex and chaotic (always-already) post-truth world.


Every 2 years we organise a global meeting for some of our most experienced leaders, from over 25 countries. Finding a speaker who is genuinely relevant and thought provoking for an intelligent, sceptical and astute audience is therefore always a challenge. And this is where Dr Jason Fox came into play. As both our opening and closing keynote speaker and moderator, Jason successfully engaged our leaders. He evoked new thinking, and drove a much richer level of conversation, honest reflection and strategic thinking, which truly resonated with this audience. Having worked with a number of ‘speakers’ for similar events over the years, we found Jason to be a consummate professional. We placed immense trust in him to assist in delivering some differentiated messages and experiences for this event—he did this and more. Throughout the design, planning and preparation in the lead up to the event, to the intuitive support, shrewd thinking and adaptable ‘can do’ attitude he demonstrated throughout, Jason became a trusted advisor amongst the team. I would warmly and enthusiastically recommend him.
~ Isabelle Allen, Head of Global Clients & Markets at KPMG International

Wow. What can I say? Jason Fox. Given the immense pace of change we face as a business in the world today, I wanted a senior leadership forum that would challenge complacent, hum-drum, default thinking. I wanted us to venture beyond the default – and Jason Fox leading our quest worked a treat. Jason is thoughtful, challenging, motivating, funny, always entertaining, and incredibly insightful. He seemed to ‘get’ Arup quickly and won the crowd over within minutes. He was just what we were looking for. Jason has the ability to just knock you over with undeniable home truths; incredibly, right there in the moment, and with a laugh. Not just in a challenging keynote, but by linking together new learning across all sessions. His impact in the room was tangible, and any default thinking that emerged was quickly exposed! The feedback on Jason was overwhelmingly positive and I felt strongly that we had moved our senior leadership forward a long way at our best forum ever. Thanks Jason!
~ Peter Bailey, CEO & Chair of Arup Australasia

Once every 2 years we run a very important event that brings together our most senior leaders from 23 different countries. These guys are all very switched on, and have seen a lot of the conventional ‘change leadership’ stuff before, but Jason provided something that was incredibly fresh, clever and practical. This provoked new thinking, and stimulated very constructive discussions amongst our leaders. Jason contributed greatly to the success of our event.
~Steve Wilson, Director of Talent at Pepsico

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