Jeremy Woolf

Jeremy Woolf has worked in public relations and marketing in Asia Pacific for more than 18 years, with proven expertise in a wide range of communications disciplines.

He has consulted with blue chip companies across many sectors, including financial services, consumer and enterprise technology, sports and fast moving consumer goods.

Woolf’s main focus areas have been traditional and social media relations. He has also led corporate branding, crisis and issues management, and executive coaching and development programs. Woolf is a sought after commentator on public relations and best practices. An active blogger, he also frequently contributes to industry publications on social media and public relations topics. Woolf is an in-demand public speaker and seasoned communications strategist, mentor and coach.

As Text 100’s Global Social Media Lead, he manages the company’s global social media practice. Woolf has direct reports leading the Asian, North American and European regions, with dedicated social media teams in each of Text 100’s worldwide offices. Woolf’s team is responsible for product and service development, team skill enhancement and client consulting. Woolf has consulted to and developed social media programs for blue chip clients around the world.

Programs

Marketing Reborn- How social media has transformed marketing – and what you can do about it

This presentation discusses a new definition of marketing in the social media age. It examines what leading companies are doing to generate business results using social media channels. It also presents a methodology for social media engagement and advice on how to get started. Finally, the presentation examines the key trends are shaping social media marketing.

Marketing With Millennials:  Social Media’s Irreversible Influence on Youth Marketing

This session defines the current state of youth marketing and presents a vision of the future. Using real world cases from companies such as MTV, Coca-Cola and Nokia, it demonstrates how inclusive social media marketing techniques are changing young consumers’ relationships with brands.  It covers why things have changed and what companies must do about it. In addition the presentation explores how leading brands are successfully using social media to grow their market share with millennials and offers a best-practice methodology for social media planning and engagement. The presentation finishes with a look at the five big trends that are shaping social media marketing and examines what the future holds.

The business of social media

This presentation examines social media’s transformational potential, in particular its ability to help disparate business functions break down silo walls and work collaboratively towards shared objectives. It presents five key lessons B2B companies can learn from B2C brands to help them grow through social media. The presentation also offers a step-by-step guide for incorporating social media activity into the B2B sales cycle and looks at how best to integrate social media into traditional marketing programs.

Building Brand Relationships 140 Characters at a Time

This presentation examines how, when used correctly, social media can bolster business, as well as personal brands. It explores how social media channels have and are continuing to change marketing – the world’s genuine oldest profession – forever. In addition, it looks at strategies for understanding what’s driving customers and influencers and offers guidance on how companies can plan for and measure something that is viral by nature.

Testimonials

“As eloquent as one can expect of a seasoned public relations veteran, Jeremy Woolf animates the whole room in his speech every time that not many speakers are capable of doing.  We were never disappointed inviting Jeremy to speak at our events. His excellent verbal and presentation skills, along with interesting insights and well-prepared materials as always, are engaging and delightful. We always came out from his presentations cheerier, and smarter.”
Regina Leung
VP Marketing, APAC at Epsilon International

“Having worked with Jeremy on a few events since February 2010, his expertise in Social Media is often exhibited in the speaking engagements across Singapore, Hong Kong and Vietnam. Our conference participants often provided us with positive feedback on his performance and satisfaction in the content and value over a range of topics he brings to our events. Holding various roles including speaking and moderating, some conferences that Jeremy had spoken include Social Media & PR, and PR in Vietnam conference. It has been a joy working with him on these projects, and I appreciate the effort put in customising the presentation decks for them.”
Shu Ling Chan
Senior Conference Producer at Pacific Conferences Pte Ltd

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