Joseph Michelli on Branding: Is Your Legacy Personal? Or All Business?

Best-selling author, international speaker and organization expert Dr. Joseph Michelli knows more than enough about how successful companies deliver brand messages that drive loyalty and profit. In video below, Dr. Michelli talks about memorable brands and how businesses can leave a mark–a legacy.

Joseph Michelli helps leaders and business owners define and build memorable brands. He activates people, processes, and technology to consistently deliver service experiences that drive loyalty and sustained profits. Joseph is a New York Times #1 bestselling author of books about companies like Starbucks, Mercedes-Benz, The Ritz-Carlton Hotel Company, and Zappos.

Joseph MichelliJoseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and organizational consultant who has been described as “catching what is right in the world and playfully sparking people and businesses to grow toward the extraordinary.”

Dr. Michelli is the author of best-selling book “The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary”, which made it to the lists of Wall Street Journal, BusinessWeek Magazine, and USA Today. He also wrote “The New Gold Standard” about service excellence at The Ritz-Carlton Hotel Company and “When Fish Fly: Lessons for Creating a Vital and Energized Workplace” which was co-authored with the owner of the “World Famous” Pike Place Fish Market in Seattle. He is currently working on a new book about enhancing the healthcare experience the UCLA Medical Center way.

In addition to writing best-selling books about enduring business principles, he hosted an award-winning daily radio program in Colorado Springs, Colorado for over a decade.

Dr. Michelli believes his greatest accomplishment is his ability to learn from the laughter and humor of his children, Andrew and Fiona.

Contact us if you would like to have Joseph Michelli at your next business conference.