Retails beware! The DNA of the shoppers has changed and Ken Hughes, Consumer & Shopper behaviouralist, shares his insights…

There are huge differences in expectations between consumers born Before Google (BG) and After Google (AG). As the Digital Natives (those born in the 1980’s) are now entering their 30’s, we are set to witness one of the biggest shifts in global consumer behaviour, perhaps since the invention of the teenager in the US in the 1950’s. What do this generation expect from life, relationships, brands and retailers? What will they demand from a consumption and purchase experience? And most importantly how must we prepare to meet these needs.

Ken Hughes

Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought leader in the areas of shopper psychology, consumer behaviour, shopper insight, demand-led retail technology and biometric shopper research.

He is a part-time lecturer in Consumer Behaviour in University College Cork, and a regularly invited keynote speaker on the international industry conference circuit. His interests extend to neuromarketing and behavioural economics, with particular focus on their application to shopper motivation theory. Over the past 12 years, as founder and CEO of Glacier Consulting, he has pioneered developments in shopper behaviour insight, particularly in the fields of ethnography, endomethodology and biometric shopper research.

His presentations are inspirational, energetic and humorous, full of relevant case studies and Irish wit. His expertise, together with strong practical knowledge from his consultancy experience in Category Management and Shopper Marketing, results in a strong client base across retailers, suppliers and third party agencies.

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