Lior Zoref

Lior Zoref is author of the bestselling book, Mindsharing, crowdsourcing researcher, advisor and TED speaker.

He gave a talk at TED 2012 in Long Beach California. The New Yorker magazine called his standing ovation TED performance ‘delightful’.

Lior lives in Israel, the startup-up nation. He has been invited to speak at some of the world’s most innovative organizations, including MIT Media Lab, Columbia University, Nike, Microsoft and LinkedIn.  He has also been invited to speak and keynote at world-renowned technology summits including TED, TEDMED, Biomed, TechEd where he shared the stage with figures like Bill Gates, Al Gore, Jeff Bezos and more.


Mindsharing is a bestselling book about innovation with the power of collective intelligence. It was translated to many languages and was listed by Inc. Magazine as one of the best books for entrepreneurs along with books by Richard Branson, Elon Musk and Tony Hsieh.

If the old saying is true that two brains are better than one, Mindsharing shows how to benefit from the power of fifty, five hundred, or five thousand brains.


Taking the bull by the horns – Creativity and Innovation

From the prospective of a leading crowdsourcing researcher, a former Vice President of marketing at Microsoft and an Israeli who lives at the heart of the startup-nation, Lior’s talk inspires a new look innovation, creativity, Israeli Hutzpah and the future of thinking in the era of social networks and crowdsourcing.

This talk motivates setting big goals, thinking big and making dreams come true.


Lior Zoref’s presentation to our regional Brand Leadership team was insightful, inspirational and mind opening. Highly recommended!
~ Nike

In your pleasant, humble and humorous way, Lior walked us through his personal story while gifting us with key methods and technics of giving a presentation. I can already see the change and the step up of the team.
~ Kodak

The lecture was inspiring and powerful. All participants were magnetized!
~ Cisco

Lior’s lecture was inspiring, empowering, and taught us that ‘the sky’s the limit’ is not just an empty phrase.
~ Perion

Crowdsourcing is the base line of all sharing economy. Lior is doing outstanding job in providing the experience of how does it really work and the power of crowdsourcing.
~ Uri Levin, Waze co-founder and former president

I used to think it was hard to match Malcolm Gladwell’s skill of presenting complex subjects easily – but Lior Zoref’s matches and at times exceeds it.
~ Vova Soroka

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