|
Malcolm Gladwell
Malcolm Gladwell is the author of three groundbreaking books, The Tipping Point, Blink and Outliers, all number one New York Times bestsellers. He was named one of Time Magazine’s 100 Most Influential People in 2005 and is a staff writer with The New Yorker magazine.
The Seminar
Why do some ideas or behaviors or products take off and spread successfully – and others don’t? The best messages and ideas behave, Malcolm Gladwell argues, like viruses, and understanding the laws of epidemics can shed new insight in how to rise above the clamor of voices trying to reach consumers.
In the seminar, Gladwell will talk about how little things can make a big difference, by presenting a new way of understanding why change happens as quickly and as unexpectedly as it so often does.
Describing how trends work, Gladwell helps the audiences apply this knowledge to their own business strategies. Using the principles of epidemiology, he explains how trends start and spread and he offers tools for igniting, steering and/or sustaining the trends.
Capture the rare opportunity to meet with the phenomenal speaker during his first public appearance in Hong Kong
Date: 7 Aug 2009 (Fri)
Time: 9:00am – 1:00pm
Veune: Four Seasons Hotel
News first published in May 2009.
|
