Max McKeown brings the truth about high adaptability – and high innovation – to life with examples, humour, emotion so you will gain memorable personal and practical insights to help you in the real world.
We humans have a wonderful talent for shaping the future. At our best we are able to think our way to what we want from where we are. High adaptability people get stronger, smarter when faced with adversity. They use imagination to create brilliant strategies that provide clever paths to better places. As we develop our confidence in our ability to adapt new situations we can transcend old problems.
Described as Europe’s answer to Tom Peters, Max McKeown shows how to survive and even thrive in the recession. Old plans won’t help; simply hoping for the best won’t work. Combining cutting edge strategy and management science with pragmatic wisdom, wit and pop culture, he pinpoints how the most resilient leaders continue to inspire all-important, trust-filled, make-a-difference energy from their people.
Max is a compelling communicator. There are no crass “work is wonderful” pleas, no “show me the money.” He explains how to tap into potential and demonstrates that excellence always costs less than mediocrity. Presentations and workshops are based on hope, integrity and purpose as the sanest route to profit, a full night’s sleep and genuine customer friendships.
A strategic advisor for some of most admired companies in the world, Max has also been elected to the Customer Service Hall of Fame and hailed as a ‘Star of Human Resources’ by Personnel Today. His expertise spans customer experience, innovation and competitive advantage.
Max McKeown is the author of several business books. Unshrink exposes the myths that prevent people from doing their best work, providing a fresh set of principles to engage their interest and ability. The Truth About Innovation was followed by a new routemap for our times: Keep Calm, Keep Going.