Mike Anthony, author of The Shopper Marketing Revolution, joins Speakers Connect

We at Speakers Connect are proud to present Mike Anthony, author of bestselling book “The Shopper Marketing Revolution”.

Mike started his career in sales and marketing in Europe, then later moved to Asia in 1997 where he built a new brand portfolio and founded Trade Marketing. He has been engaged in consulting since 2003 and founded Limited in 2005. He has worked with some of the biggest brands in consumer goods, including Coca Cola, Nestle, Sony and 7-11.

Watch the video below to learn more about Mike Anthony and his views:

Mike AnthonyMike Anthony is the author of “The Shopper Marketing Revolution” and a highly experienced speaker, having presented at hundreds of events, seminars and workshops.

He has worked in marketing and sales for almost thirty years, firstly as a practitioner with global leaders such as United Biscuits, Nabisco and Mattel – then as a consultant and trainer – working with global leading companies such as Unilever, Coca Cola, Sony and Glaxo Smithkline among many others.

He started his career in Europe in sales for United Biscuits, then worked in marketing before moving into International Sales and Marketing, managing markets in Africa and Eastern Europe.

Mike moved to Asia in 1997 as Marketing Director for China, building a new brand portfolio and founding Trade Marketing. He then worked for Nabisco as Marketing Director (after they acquired UB), then moved to Mattel inc. as Sales and Marketing Director for Asia.

Since 2003 he has consulted and trained in the consumer goods industry, and founded engage Limited in 2005. In that role he has the privilege of working with some of the world’s biggest consumer goods companies and retailers, including 7-11, Unilever, Nestle, Coca Cola, PepsiCo, Sony, Electrolux, Grupo Bimbo, and many others.

In 2015 he published the best-selling book; “The Shopper Marketing Revolution”which outlines our ways of working, now employed by so many companies globally. The book is about so much more than Shopper Marketing – and tackles how consumer goods companies and retailers need to work differently with consumers, shoppers and each other to be truly successful in the 21st Century.

Mike‘s speaking topics include:

  • How e-commerce is changing everything in marketing
  • Retail disruption – e-commerce changes ALL of your sales models
  • How technology is changing retail and shopping
  • Shopper Insights For Growth

Contact us to engage Mike Anthony to speak at your next business event.