Why is it that some companies manage to survive and thrive for decades, while others and the products they make, fade into history? According to futurist Mike Walsh, the answer is adaptability. Great companies re-invent themselves constantly, adapting rapidly to how the needs of the markets they serve are shifting.
Mike Walsh, futurist speaker, author of Futuretainment and CEO of innovation research agency Tomorrow, helps to prepare business leaders for what’s next.
Everything is changing. All the traditional industries we grew up with – media, communication, finance, professional services and retail – are all in the process of being turned upside down and re-invented. The force behind this revolution is not technology but rather consumer behaviour. After all, as interesting as it is when things change, the real magic happens when people do.