To understand the future of food, you have to start by examining the mindset of the next generation of consumers. Smartphones and photo sharing are changing the way that we think about meals and eating. But that’s just the beginning. What happens when restaurants, supermarkets and even food products themselves, start tracking the way we interact with them? Find out in this extract from futurist Mike Walsh‘s keynote at the IFT 2015 summit.
Mike Walsh, futurist speaker, author of Futuretainment and CEO of innovation research agency Tomorrow, helps to prepare business leaders for what’s next.
Everything is changing. All the traditional industries we grew up with – media, communication, finance, professional services and retail – are all in the process of being turned upside down and re-invented. The force behind this revolution is not technology but rather consumer behaviour. After all, as interesting as it is when things change, the real magic happens when people do.