Mike Walsh: Marketers Need To Think Like Gamers

Constantly traveling the world for the best ideas, consumer innovations and disruptive technologies – Mike suggests that marketers need to think like gamers for the web is not going to exist and that’s how the new generation communicate and learn.

Mike Walsh
A leading authority on new media and the digital future. Mike’s unique approach is to scan the near horizon for what’s happening right now, then translate these movements into usable trends. Constantly traveling the world for the best ideas, consumer innovations and disruptive technologies – Mike distills the most relevant insights into tailored keynotes that allow any audience (including technophobes) to not only understand, but also start to influence the future direction of their industry.

Mike has devoted his career to being digital. He ran the market leading consumer insights house Jupiter Research in the Asia Pacific, and held senior strategy roles at News Corporation in both the Australian and Asian markets. Over the last few years, Mike has advised some of the world’s leading brands and corporations. He has facilitated insight workshops and coached senior executives at companies such as Star TV, the ABC, Fujifilm, DMG Radio, Foxtel and NineMSN.

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