Morinosuke Kawaguchi is one of Japan’s top technology consultants. In these videos Morinosuke shares his ideas about aspects of unique (Japanese) product designs.
Lessons from the White Noise Toys:
Lessons from the bubble wrap:
Lessons from the spinning pen:
Morinosuke Kawaguchi is an innovation and competitive strategy consultant, futurist, author and designer. He is the founder and CEO of Morinoske Co. Ltd., a creative future laboratory based in Tokyo. As Japan’s foremost futurist, he serves as a strategy advisor to the Japanese government and to some of the world’s largest multinationals. These organizations adopted Morinosuke’s future forecasting book メガトレンド2014-2023 ( MEGATRENDS 2014-2023) as the base for their future strategy. This unique book analyzing and outlining the future in fifty megatrends across all industries, was published in December 2013, has been selling very well in Japan.
Morinosuke Kawaguchi is an award-winning author whose books have been translated into four languages and they influence thinking and practice not only in Japan but in other countries as well. His seminal book: “Otaku de onnano ko na kuni no monozukuri” (English title: Geeky-Girly Innovation: A Japanese Subculturist’s Guide to Technology & Design) was awarded the prestigious Nikkei BP BizTech Book Award 2008 in Japan, given to books that contribute to the advancement and development of technology and management. In Taiwan, it was listed as number one among the top ten “Great Technology Management Books 2010”. That same year Taiwan’s Small and Medium Enterprise Administration, Ministry of Economic Affairs and South Korea’s KITECH, the Korea Institute if Industrial Technology, studied the book to be applied in their countries’ technology and innovation strategies.