Joseph Michelli Starbucks Experience Leadership Workshop

TJoseph Michellihe Exclusive Dr Joseph Michelli
Leadership Workshop on

The Starbucks Experience:
Lessons in Leadership to Spark
YOU and Your Business to
Unimagined Success 
Proudly Presented by

        SCMP Classified PostSpeakers Connect

Event Details 
Date:      30 August 2010 (Monday)
Time:      9:00am – 1:00pm
Venue:   Hong Kong Jockey Club, Happy Valley, Hong Kong
Fee:       HKD 3,000 Standard Rate   Alpha Eight Clients and Members Enjoy “Early Bird Membership Discount” at
HKD 2,200  till 12 August 2010
Discount Code: alpha8

By strategically focusing on the details of the internal and external customer experience, Starbucks has become an employer and coffee provider of choice, a name synonymous with coffee itself. And, while most people see Starbucks as a coffee company that serves people, its success is based on the reverse:. being a people company serving coffee.


In this workshop, Dr. Michelli

  • Shows frontline workers and business leaders how to “stage” and deliver on their brand’s promise
  • Analyzes the importance of identifying a desired emotional connection with the customer
  • Helps participants see the vital distinction between “good” and “bad” profit.

Lights, camera, action – the experience awaits.


Photo Albums of previous events:

Marketing Partners:
CanCham  AustCham FCCIHK
AdeccoAlpha 8Bookazine

 News first published in Aug 2010.