The Exclusive Dr Joseph Michelli
Leadership Workshop on
The Starbucks Experience:
Lessons in Leadership to Spark
YOU and Your Business to
Proudly Presented by
Date: 30 August 2010 (Monday)
Time: 9:00am – 1:00pm
Venue: Hong Kong Jockey Club, Happy Valley, Hong Kong
Fee: HKD 3,000 Standard Rate Alpha Eight Clients and Members Enjoy “Early Bird Membership Discount” at
HKD 2,200 till 12 August 2010
Discount Code: alpha8
By strategically focusing on the details of the internal and external customer experience, Starbucks has become an employer and coffee provider of choice, a name synonymous with coffee itself. And, while most people see Starbucks as a coffee company that serves people, its success is based on the reverse:. being a people company serving coffee.
In this workshop, Dr. Michelli
- Shows frontline workers and business leaders how to “stage” and deliver on their brand’s promise
- Analyzes the importance of identifying a desired emotional connection with the customer
- Helps participants see the vital distinction between “good” and “bad” profit.
Lights, camera, action – the experience awaits.
Photo Albums of previous events:
News first published in Aug 2010.