Robin Speculand

The current approach to implementing strategy is not working, and a different thinking is required.

Robin Speculand is driven to transform strategy implementation by inspiring leaders to change their attitude and approach. His work begins when leaders are crafting their organizations’ strategy and starting to define how to implement it.

Robin is a global pioneer and expert in strategy implementation. He is the founder and CEO of Bridges Business Consultancy Int and creator of the Implementation Hub—the first portal in the world dedicated to strategy implementation and featuring over 500 resources. Since assisting its first client, Singapore Airlines, Bridges has worked with governments, multinational corporations and local organizations across five continents to execute their strategies. Guiding Bridge’s clients’ implementation journeys involves transferring knowledge, tools and templates developed over two decades. Tools Robin has innovated include the Implementation Compass™, a proprietary framework for successful implementation, IMPACT, a toolkit with a structured approach for implementing actions in 90 days and Readiness2Execute, an audit of your organization’s execution capabilities.

A prolific writer and thinker on implementing strategy, Robin is an international bestselling author. His books include Bricks to Bridges–Make Your Strategy Come Alive, which set the benchmark for new thinking in his field, Beyond Strategy–The Leader’s Role in Successful Implementation, John Wiley & Sons, Building Your Execution Plan–182 Strategy Implementation Questions and his latest, Excellence in Execution–HOW to Implement Strategy, Morgan James, that provides a new approach to adopting the right mindset, toolset and skillset.

His pioneering work has been featured on various media: BBC U.K. & Global, CNBC, Financial Times, Sunday Telegraph and Singapore Straits Times and in strategy journals and international print.

A sought-after keynote speaker at strategy and international business forums, Robin is also an award-winning case writer, an educator for Duke CE, the co-founder of the Strategy Implementation Institute, and an adjunct faculty member at the Office of Executive and Professional Education in Singapore Management University. Outside of work, he’s a die-hard ironman athlete.


Excellence in Execution

The current approach to strategy execution is not working as more implementations fail than succeed. We need a different approach and different thinking. This extremely informative keynote is packed with useful tips and highlights what leaders need to address to achieve excellence in execution. It focuses on developing the discipline of execution, how to translate the strategy in to the organization and key building blocks.

Nine Uncommon Practices for the New Business Landscape

Organizations are at greater risk and pressure due to business model disruption than any other time in history. They can no longer rely on yesterday’s success for tomorrow. This is leading to new ways of working in a new landscape. This engaging and entertaining keynote highlights what just a handful of successful leaders are doing differently.

Strategy Implementation Challenge

You have created the strategy and now you have to implement it. You go from discussing it with only the top leaders to sharing it with the whole organization and giving people direction. Strategy is about making the tough choices; implementation is about taking the right actions. This interactive and informative presentation introduces the Implementation Compass™ and how to take the right actions.

Martin Roll

Business & Brand Leadership

Fredrik Haren

Creativity & Innovation

Larry Hochman

The Relationship Revolution