Charles Reed Anderson is a globally-recognised IoT, Smart Cities and PropTech industry thought leader who has presented at over 200 industry events. His company, CRA & Associates, provides technology- and vendor-agnostic advice to governments, enterprises and technology vendors on how to successfully navigate the increasingly complex technology solution ecosystem.
With over 25 years’ experience, Charles’ in-depth knowledge of the capabilities and limitations of emerging technologies and solution vendors, combined with his understanding of the market demand, allows him to separate industry hype from reality.
On the supply side, Charles advises technology vendors on how to define their role in the ecosystem, develop go-to-market strategies and partnerships, understand the customer buying decision criteria, and engage their employees, partners and customers.
On the demand side, he works with enterprise customers and governments to identify use cases that deliver tangible business value, evaluate which technologies and vendors best meet their requirements, and engage their internal and external stakeholders.
Prior to starting his own IoT Advisory Services firm, Charles led the Telecoms, Mobility & IoT practices for IDC Asia/Pacific and has worked for leading global operators including BT, Vodafone, and O2.
Charles is a Senior Advisor to McKinsey & Company on IoT and sits on the Advisory Boards of technology start-ups and the GO SMART (Global Organisation of Smart Cities) initiative. In addition, he has served as a Mentor since 2015 with one of the world’s leading accelerator programmes – SparkLabs (Korea & Taiwan).