Tag Archives: Captive Economy

Ken Hughes: The Captive Economy – Understanding the COVID-19 Consumer

Ken Hughes

Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist shares insights on how to understand the COVID-19 consumer in his new keynote “The Captive Economy”. Ken shares how this disruption is reshaping social and behavioral norms and consumer values. He believes that it is essential for businesses to prepare for change, find new ways to communicate, new […]