Experiential Retail Archives - Speakers Connect | Asia's Leading Speakers Bureau

Ken Hughes: Experiential Retail – The need for positive disruption

In the below presentation Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist, looks at the in-store moment and how to make it best more experiential. Using a shopper 5 senses model, Ken analyses global case studies using scent marketing, sound marketing, automated taste sampling, eye-catching displays, and the possibilities that interactive screens, RFID, NFC and .. read more

New Speaking Topics of Retail Expert Ken Hughes

Are you curious about the new speaking topics of retail expert Ken Hughes? The Digital Native Advance: A New DNA for Shoppers, Experiential Retail: The Need for Positive Disruption, We’re All a Bit Crazy: Harnessing Shopper Irrationality, Shopper Marketing & Shopper Centricity… The Digital Native Advance: A New DNA for Shoppers Too often the focus .. read more