shopper marketing presentation Archives - Speakers Connect | Asia's Leading Speakers Bureau

Ken Hughes: New Shopper Behaviour Presentations (II) – Shopper Marketing

Ken Hughes, Europe’s leading Consumer and Shopper Behaviouralist, introduces his new shopper behaviour presentation: Shopper Marketing. The 3 key learnings: Why Shopper Centricity is no longer a choice for consumer goods organisations but an ethos to embrace How Shopper Marketing finally delivers the win-win that Category Management and Trade Marketing never did What pitfalls await .. read more