Tag Archives: shopper psychology

Ken Hughes: The Captive Economy – Understanding the COVID-19 Consumer

Ken Hughes

Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist shares insights on how to understand the COVID-19 consumer in his new keynote “The Captive Economy”. Ken shares how this disruption is reshaping social and behavioral norms and consumer values. He believes that it is essential for businesses to prepare for change, find new ways to communicate, new […]

Ken Hughes: The Consumer Psychology Behind the Panic

Ken Hughes

Ken Hughes, retail expert, shared his insights on the consumer psychology behind panic-buying amidst the corona virus outbreak. Why people across the world are stocking up on loo paper? From establishing a sense of control to herding, there are more underlying reasons that we are aware of. Uncertainty brings unpredictability. Faced with uncertainty, we will […]

Ken Hughes: The Consumers Have Changed, and So Should Your Services

Ken Hughes

In his keynote on positive disruption, Ken Hughes shared his insights on consumer behavior change and how companies can adapt and stay relevant. Watch the video below to learn why Ken refers to today’s consumers as “blue dot consumers”: Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought leader in the areas […]

New Speaking Topics of Retail Expert Ken Hughes

Are you curious about the new speaking topics of retail expert Ken Hughes? The Digital Native Advance: A New DNA for Shoppers, Experiential Retail: The Need for Positive Disruption, We’re All a Bit Crazy: Harnessing Shopper Irrationality, Shopper Marketing & Shopper Centricity… The Digital Native Advance: A New DNA for Shoppers Too often the focus […]

Ken Hughes, Consumer & Shopper Behaviouralist, Joins Speakers Connect

We are proud to announce that Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist, joined us at Speakers Connect. Ken is a global thought leader in the areas of shopper psychology, consumer behaviour, shopper insight, demand-led retail technology and biometric shopper research. Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global […]