Tom Skotidas

Tom Skotidas is one of the world’s leading experts in Social Selling: the process of generating B2B sales leads using social networks, such as LinkedIn and Twitter.

Tom’s story is powerful: from 2007 to 2011, he headed business development for a small digital firm of just two staff turning over $500,000 in annual client billings. In just under four years, Tom built the firm into a major digital agency, boasting 20 staff and $7 million in annual client billings.  Remarkably, $3,500,000 (50%) of the agency’s annual billings came from clients that Tom identified, connected with, met, and nurtured using social networks.

In April 2011, Tom launched Skotidas, Asia Pacific’s first agency to specialise in Social Selling for B2B organisations.  Today, Tom and his agency work with global B2B organisations, training and enabling their sales forces to use social networks to connect with their prospects, build online relationships, and convert these into meetings, pipeline, and revenue.  Since the agency’s launch, Skotidas clients have connected with thousands of senior decision makers, secured hundreds of qualified sales meetings, and as a direct result, generated millions of dollars in sales pipeline.  His clients include the world’s leading B2B brands in IT, Financial Services, Computer Software, Telecommunications, Publishing, and Travel. These include Google, Oracle, SingTel, ANZ Bank, Telstra, CA, and many other global organisations.

Tom is a sought-after public speaker on Social Selling and B2B Social Media Marketing. He has been regularly interviewed by Bloomberg and Sky News, and has presented at CeBIT, iStrategy, mUmBRELLA, and other major conferences throughout Asia Pacific.


  • The Rise of Social Selling for B2B Organisations
  • Developing an Extraordinary Personal Brand using Digital & Social
  • How to Grow Sales Using Digital & Social
  • Understanding and Connecting with the Modern Buyer
  • How to Transform Lead Generation and Sales Using Social Media
  • How to Enter New Markets Using Social Media and Digital Channels


Tom Skotidas has supported a number of sales and marketing initiatives for Oracle since 2012. These have included training and enablement for our sales team, marketing campaign support and keynote presentations at Oracle events.

These activities have consistently leveraged Tom’s Sales thought leadership. In particular how modern social selling techniques can be combined with traditional sales approaches to deliver Sales Excellence.

Oracle recently ran a Digital Transformation Summit in Singapore for more than 1200 senior executives. We asked Tom to deliver an educational locknote presentation to an audience of Sales leaders. Tom gave an inspiring and insightful presentation that explored how the rise of social selling can deliver B2B Sales Success. Throughout his presentation Tom used anecdotes and stories based on real life experiences to illustrate each point and to provide a memorable experience for the audience. His presentation drove many questions which made the session both interactive and informative.

Tom has led many sales training classes for Oracle. During these sessions I have seen Tom quickly gain the respect and trust of hardened sales professionals who warm to his delivery style and value the insights he provides. He clearly has a depth of Sales experience and is able to share his knowledge in a way that resonates for sales people.

~ Oracle Marketing, Asia Pacific


Mike Walsh

Leading Futurist

Colleen Francis

The Sales Leader

Lior Zoref

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