Multi award-winning speaker, social researcher and 4-time bestselling author Michael McQueen is known for his engaging presentations on relevance and trends for the future.
In his signature keynote “Winning the Battle for Relevance”, Michael asks the hard questions and tackles some very important points:
How you ever wondered how it is that iconic brands and great ideas go from prominence to obsolescence while their competitors go from strength to strength? The secret to maintaining growth, vitality and momentum for many years and decades comes down to one thing and one thing only… relevance.
In this unique, fast-paced and compelling presentation, Michael McQueen explores:
- Why most businesses don’t realize they are losing relevance till it’s almost too late
- ‘The Relevance Curve’ and what it means for every business, leader, idea and brand
- The 5 major causes of decline and obsolescence
- How to check your “Silent Pulse” and measure the true health of a business
- Proven strategies for remaining relevant or regaining relevance as times and needs evolve
Audience members will leave this session challenged to reflect on their relevance in the modern marketplace while at the same time equipped with strategies for navigating change through innovation, strategic thinking and re-positioning.
Take a look at Michael McQueen’s highlight reel below:
Michael McQueen was named Australia’s Keynote Speaker of the Year and was inducted into the Speakers Halls of Fame in 2015–for very good reasons. Michael understands the rapidly evolving world and has always had his finger on the pulse of business and culture. As a leading specialist in demographic shifts, change management and future trends, Michael McQueen has helped some of the world’s best-known brands navigate change and stay ahead of the curve.
As a keynote speaker, Michael has shared the stage with the likes of Bill Gates, Whoopi Goldberg and Larry King. He has spoken to hundreds of thousands of people across 5 continents since 2004 and is known for his high-impact, research-rich and entertaining conference presentations.
He is also regularly featured as a commentator on TV and radio and has written four bestselling books. Michael‘s first book, The ‘New’ Rules of Engagement focuses on strategies for leading and connecting with Generation Y. His newest release, Winning the Battle for Relevance is a revealing look at why even the greatest brands and organisations become obsolete… and how to avoid their fate.
Michael’s topics include:
- Winning the Battle for Relevance
- De-Coding Generation WHY
- The ‘New’ Rules of Engagement
- Understanding the Generations @ Work