Ken Hughes shares insights on the psychology of survival. We love a good survival story. Books are written, movies made, the average person in awe of the survival efforts and drive of the protagonist, cheating death despite the odds. It is worth exploring the characteristics and attributes that the survival research outlines so that we can […]
Search Results for: ken hughes
16
Jun
Jun
2021 is the year of the recovery. The year when society emerges from hibernation and the masked marketplace, and the consumer values of the Captive Economy evolve. Ken Hughes, leading consumer behavioralist, discusses in the video here the psychology of Recovery and how best brands and businesses can position themselves to leverage this new set […]
29
May
May
Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist shares insights on how to understand the COVID-19 consumer in his new keynote “The Captive Economy”. Ken shares how this disruption is reshaping social and behavioral norms and consumer values. He believes that it is essential for businesses to prepare for change, find new ways to communicate, new […]
08
Apr
Apr
Ken Hughes, retail expert, shared his insights on the consumer psychology behind panic-buying amidst the corona virus outbreak. Why people across the world are stocking up on loo paper? From establishing a sense of control to herding, there are more underlying reasons that we are aware of. Uncertainty brings unpredictability. Faced with uncertainty, we will […]
29
Aug
Aug
In his keynote on positive disruption, Ken Hughes shared his insights on consumer behavior change and how companies can adapt and stay relevant. Watch the video below to learn why Ken refers to today’s consumers as “blue dot consumers”: Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought leader in the areas […]
22
Apr
Apr
Shopper Psychology & Consumer Behaviour
25
May
May
Ken Hughes, Europe’s leading Consumer & Shopper behaviorist, is invited to speak again at the Visualise Shopper Marketing Conference. In this video, Ken Hughes shared some of his observations about current trends in consumer behaviors and points out that in this day and age “…you are what you experience and share”. Ken Hughes is Europe’s leading […]
02
Nov
Nov
Speaker Ken Hughes stresses that we have to understand the digital native to do business successfully nowadays. There are huge differences in expectations between consumers born Before Google (BG) and After Google (AG). As the Digital Natives (those born in the 1980’s) are now entering their 30’s, we are set to witness one of the […]
Retails beware! The DNA of the shoppers has changed and Ken Hughes, Consumer & Shopper behaviouralist, shares his insights… There are huge differences in expectations between consumers born Before Google (BG) and After Google (AG). As the Digital Natives (those born in the 1980’s) are now entering their 30’s, we are set to witness one […]
In the below presentation Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist, looks at the in-store moment and how to make it best more experiential. Using a shopper 5 senses model, Ken analyses global case studies using scent marketing, sound marketing, automated taste sampling, eye-catching displays, and the possibilities that interactive screens, RFID, NFC and […]
Ken Hughes is Europe’s leading consumer and shopper behaviouralist, and a global thought leader in the areas of shopper psychology, behavioural economics and neuromarketing. Ken gave a talk at TEDx University of Nicosia on time bending – 365 ways to unlock creativity and innovation. Ken Hughes Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. […]
13
Apr
Apr
Ken Hughes, Europe’s leading Consumer and Shopper Behaviouralist, introduces his new shopper behaviour presentation: Shopper Marketing. The 3 key learnings: Why Shopper Centricity is no longer a choice for consumer goods organisations but an ethos to embrace How Shopper Marketing finally delivers the win-win that Category Management and Trade Marketing never did What pitfalls await […]
06
Apr
Apr
Ken Hughes, Europe’s leading Consumer and Shopper Behaviouralist, introduces his new shopper behaviour presentation: Shopper Irrationality. The three key learnings of the speech: How shoppers think, how they behave, how they make their decisions and how to influence those decisions What we can do inside our stores to change shopper behaviour and sell more How […]
14
Nov
Nov
Ken Hughes, Europe’s leading Consumer and Shopper Behaviouralist, speaks at Visualise Shopper Marketing Conference 2014 about shopper journeys and the effect large quantities of messages have on shoppers. He also discusses the Eye Tracking Research carried out by Visualise. Ken Hughes Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought […]
10
Sep
Sep
Ken Hughes, Europe’s leading consumer and shopper behaviouralist, speaks in this video below on behavioural economic theory applied to FMCG retail. The video is from the Tecnomarketing conference in Madrid, which took place in May 2013. Ken Hughes Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought leader in the […]
Are you curious about the new speaking topics of retail expert Ken Hughes? The Digital Native Advance: A New DNA for Shoppers, Experiential Retail: The Need for Positive Disruption, We’re All a Bit Crazy: Harnessing Shopper Irrationality, Shopper Marketing & Shopper Centricity… The Digital Native Advance: A New DNA for Shoppers Too often the focus […]
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