Alastair Campbell, former chief spokesman and strategist to UK Prime Minister Tony Blair, shared insights from his new book, Winners and How they Succeed, in which he examines the requirements for success.
Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, charities and consultancy。
Alastair Campbell is a sought after public speaker in Britain and abroad. Drawing on his experience of ten years alongside Tony Blair, and his considerable understanding of the modern media, he specialises in strategy, making change, dealing with the media and crisis management – often at the same time.
He has written eleven books in the past eight years, including six volumes of diaries, three novels, a personal memoir on depression and the pursuit of happiness, and most recently Winners and How They Succeed, a Number 1 best-selling analysis of what it takes to win in politics, business and sport. Drawing on the wisdom of an astonishing array of talented people – from elite athletes to top managers, from rulers of countries to rulers of global business empires – Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success.