What is Digilogue, why is it important, and how can you apply it in your business?
Futurist Anders Sorman-Nilsson, advisor to companies like Apple, Johnson & Johnson, Cisco, and Pernod Ricard, explains how his new book “Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow’s Customer” will change how you view and execute your marketing strategy in the future.
You can buy the book on Amazon by following the link here…
Anders is a Swedish-Australian reformed lawyer and the founder and creative director of the Sydney and Stockholm based research company — Thinque.
His unique global perspectives have been helping leaders, teams, and business owners in the USA, Europe, Asia and Australia make sense of and harness disruptive trends in innovations, generations and communications. His misfit insights have recently been manifested in his book Thinque Funky: Upgrade Your Thinking and amplified by endorsements via AFR Boss Magazine, Wired (UK), and Monocle.
He has advised and spoken to senior leaders and teams across 4 continents, and executed successful organisational change programs across cultural and linguistic barriers. He works with organisations like Cisco, IBM, Lilly, Randstad, SAP and AXA.