Anders Sorman-Nilsson shared his insights on how to do marketing to win both the mind and heart of the consumers in the digital age at Zee Conference in India. Check out the video below…
Anders is a Swedish-Australian reformed lawyer and the founder and creative director of the Sydney and Stockholm based research company — Thinque.
His unique global perspectives have been helping leaders, teams, and business owners in the USA, Europe, Asia and Australia make sense of and harness disruptive trends in innovations, generations and communications. His misfit insights have recently been manifested in his book Thinque Funky: Upgrade Your Thinking and amplified by endorsements via AFR Boss Magazine, Wired (UK), and Monocle.
He has advised and spoken to senior leaders and teams across 4 continents, and executed successful organisational change programs across cultural and linguistic barriers. He works with organisations like Cisco, IBM, Lilly, Randstad, SAP and AXA.