We at Speakers Connect are happy to share that Antoni Lacinai has just published a new book “Speed Selling: How to Generate Leads at a Trade Show“.
Have you ever attended a trade show and noticed the numerous booths that appear more or less empty, with representatives seemingly more engaged with their phones than their visitors? It’s a sight that might leave you wondering, ‘Is exhibiting at events even worthwhile when the staff behave this way?’ The answer is a resounding ‘Yes, when done right!’
Many companies have recognized the immense potential of B2B trade shows, both from a brand perspective and for growing their business. However, the staff on the ground often lack the necessary insights on how to effectively engage with visitors, such as quickly establishing a connection, qualifying them as potential buyers, and securing a commitment for the next step within minutes.
This book is here to bridge that gap. It serves as a practical guide to the art of building business at trade shows, covering everything from setting goals to delivering with energy, and mastering the skills of meeting, greeting, and treating visitors, all while utilizing a unique model called the Meeting Wheel.
Whether you’re a seasoned exhibitor or new to the trade show scene, this book will equip you with the knowledge and techniques to maximize your presence and achieve remarkable results. Discover how to transform those empty booths into thriving hubs of engagement and unlock the true potential of trade shows for your business.
Antoni Lacinai loves to create illustrations for his keynotes, songs to his friends and business blueprints to his customers . He has a unique way of making complex matters simple. A perfect excuse to never learn more than four chords on his guitar…
Antoni Lacinai is a keynote speaker, author and an executive coach on Workplace communication. He is at the cross-point of Leadership- and Customer communication as well as Employee engagement.
Antoni Lacinai supports leaders and teams who want to be world class communicators. utilising a unique blueprint, based on deep psychology and years of research, This facilitates massive outcomes – and more fun at work. His firm belief is that if we get along better we will collaborate better, and if enough good people and corporations do that, we will have a chance to break the downward spiral of the climate crisis and help our young people with their future.
Antoni delivers with positive energy and high clarity. His keynotes are filled with both inspirational insights and a strategic outlook, but also concrete tips on how to lead, serve and collaborate better. All this to have a more motivating work life and get better results.
Antoni was nominated as The international speaker of the year in Finland 2022. In 2019 he came in 3rd place at the Swedish championship of Storytelling, and he has also been voted one of the most popular speakers in Sweden the last four years. His TEDx talk has been an inspiration to more than 200,000 viewers.
Antoni is an author and co-author of 13 books on communication, a regular columnist at leadership magazines and is interviewed on national TV and media.
He has continuously studied leadership, consciousness, marketing, psychology, mental training, NLP, coaching and more.
Antoni is a board member of National Speakers Association – Sweden, as well as Global Speakers federation. He is also a member of Virtual Speakers association International.
Antoni Lacinai is a Certified Virtual Presenter
Added to this, Antoni Lacinai is also regarded as one of Sweden’s best moderators and the perfect go-to-person if you want a professional moderator who is not a celebrity stealing the focus from the content. In this capacity he has shared the stage with people like Simon Sinek, Gary Kasparov, Arianna Huffington, ministers etc.
Before his career as a keynote speaker, Antoni worked in the IT/telecom industry in various leading positions, within sales and marketing, from 1990.
Antoni lives in the south of Sweden where he spends most of his time with his family and friends between assignments. He also debuted as a fictional writer in 2020.
Antoni’s keynotes are:
- Leading in times of change
- You get the team you de-SERVE
- Communicate as a leader
- You get the customers you de-SERVE
- Set goals! Get goals! Have fun
- Hybrid leadership and hybrid workplaces
Contact us if you would like to engage Antoni Lacinai to speak at your next event.