Steven Van Belleghem shared his insights on “Customers the day after tomorrow” at Showtime 2017 Conference, which is the biggest sales enablement event in Europe.
In his inspirational talk on become consumer-centric, Steven outlines several important points including:
“What they didn’t do, the guys from Toys R Us and many other companies in the world that come from an analog world—they don’t follow the customer.” and “buying experience is more important than product and price”
Watch Steven’s keynote at this big event in Ghent, Belgium:
Steven Van Belleghem is an expert in customer focus in a digital world. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way.
Steven is the author of three bestselling books. He became known for his first book, “The Conversation Manager”, which won the award for most innovative marketing book of 2010. Steven also wrote “The Conversation Company” and his most recent book, “When Digital Becomes Human”. When Digital Becomes Human received the award of ‘Best Marketing Book of 2015’. Over 100,000 copies of his books were sold. When Digital becomes Human is published in 7 languages.
Steven is also an entrepreneur. He is a partner in consultancy firm Nexxworks, a co-founder of Zembro (a wearable start-up) and the co-founder of content creation company Snackbytes. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a part-time marketing professor at Vlerick Business School.
Steven’s speaking topics are:
- When Digital Becomes Human: About the transformation of customer relationships
- Customers The Day After Tomorrow: Winning customers in a world of AI, bots and automation