In a recent article, Daniel Burrus discussed the real-life business uses for Augmented Reality (AR).
Augmented Reality usage examples Daniel cited:
- Retail and Cosmetics Industry — Try Before You Buy
- Digital Humans and Avatars — The NEW Influencers / KOLs (that are not humans)
Do we need to panic with all these new technological advancements? Daniel thinks we can take an “Both/And Principle” approach.
“Are we losing ourselves in all of this digital technology? Maybe to some degree but staying human in the digital world and finding ways to better the human customer experience with digitally disruptive technology like AR is up to us!”
Take a look at some of the article highlights:
The phrase “You have got your head up in the clouds” is no longer an insult in today’s world — having your head in the clouds may be the best way forward in business! Of course, I’m talking about Augmented Reality (AR); a transformative, disruptive digital technology that has been gaining traction for years and looks to be continuing its exponential growth trend in the years to come. What was originally viewed as only a feature to interactive video games of the future has now made its way into a multitude of industries, and now there are even more opportunities for entrepreneurs and business leaders to leverage AR in advantageous ways.
Bear in mind, it is not always a specific product or service that advances in AR pertain to. Oftentimes, it is industry-level disruption caused by transformative technologies like Augmented Reality, niche applications of AR that bring new sectors of an industry into the spotlight, or Hard Trend future certainties surrounding AR that businesses and organizations should be examining closely to find a way to leverage before someone else does.
So put on your favorite set of smart glasses and get ready to look closely at some of the most common current trends of AR coming our way in the next year or so! As you explore these topics below, I encourage you to think exponentially about how they can be beneficial to your operation.
Read the rest of the article here.
Daniel Burrus has delivered over 3,000 keynote speeches worldwide and is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes Lockheed Martin, Verizon, Microsoft, VISA, Deloitte, Google, Procter & Gamble, KPMG, Honda, FedEx and the U.S. Department of Defense.
He is the author of seven books, including the New York Times and Wall Street Journal bestseller Flash Foresight, and his latest book, The Anticipatory Organization, is an Amazon No. 1 bestseller.
Burrus is also a featured writer with millions of monthly readers on the topics of disruptive innovation, exponential change and the future for a variety of publications, including CNBC, Huffington Post and Wired Magazine.
He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, Fox Business and Bloomberg. Burrus has been quoted in a variety of publications, including Harvard Business Review, The Wall Street Journal, Financial Times, Fortune and Forbes.
Burrus is an innovative entrepreneur who has founded six businesses, four of which were U.S. national leaders in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology-driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.
He is the creator of the Hard Trend Methodology and the Anticipatory Organization® Business Model now being used by leading organizations worldwide.
His accurate predictions date back to the early 1980s where he became the first and only futurist to accurately identify the 20 exponential technologies that would become the driving force of business and economic growth for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technology-driven change and its direct impact on the business world.
Daniel’s keynotes are:
- Anticipatory Leadership: Predict Change and Create Extraordinary Results
- Positive Disruption: The Digital Transformations That Need to Happen to Increase Relevancy and Accelerate Growth
- Accelerating Growth: Leading with Strategic Foresight and Certainty
- Disruptive Innovation: The Megatrends That Are Changing Everything