Dave McCaughan has been working with brands and developing their stories for near four decades. After beginning life as a librarian he joined McCann Australia in 1986 to expand their market research and strategic planning disciplines. In 1995 first to Bangkok and then Hong Kong, Japan in roles including Asia Pacific Director of Strategic Planning working on the regional advertising and brand storytelling for Coca-Cola, L’oreal, Nestle, MasterCard, Cathay Pacific, Johnson & Johnson, Sunstar, Darlie and many others.
In 2015 having left McCann Dave started his own consultancy called Bibliosexual where he focuses on helping brands understand the intersection of brand, media and what matters to people. His work has included a decade of using AI platforms for new types of market research. He has also been a leader in the understanding of the ageing population of the region and the opportunities it offers marketers.
In recent years he has helped brands such as Shiseido, Nissan, Australian Wool, Menarini, ZP Therapeutics, La’Prairie.
Dave has talked at over 700 conferences, events and private meetings around the world and has been a regular columnist for journals such as Advertising Age, Research World, Campaign Asia, ICE business journal. He was the founder of the Thailand Market Research Society, and is currently Vice President of the Asia Pacific Research Council
