Dr Erez Morag, Peak Performance expert, was interviewed recently on how to use accelerate performance of top sportsmen by enhancing their cognitive response using new technology and scientific approach. In high speed games, thinking clearly and making decisions quickly are important for winning.
Erez Morag
Nike Game Changer Dr. Erez Morag is an innovation expert based in Israel. Dr. Morag speaks widely around the world, inspiring entrepreneurs, business leaders, and students to use sport science principles to enhance their businesses.
While at Nike’s headquarters in Oregon (1998-2011), Erez contributed to four unprecedented start-ups within the company. He was recruited initially to lead innovation research in the multi-billion dollar global football and women’s fitness industries. After a successful run with product innovations, he founded programs that linked product and business innovation. Two of these programs, Boot Camp and Nike Football+, utilize websites and field events to create football communities in over 25 countries worldwide. Not only do customers get great shoes, they are invited to join an insider club of expertise.
More recently, Dr. Morag founded the Athlete Performance Insight group, a program that harnesses the skills of superstar athletes to develop high quality product innovation. Top athletes are invited to the Nike Sport Research Lab in order to study their techniques and develop products that will enhance the players’ performances.
Contact us today to engage Dr Erez Morag to speak at your next event!