Fraser Doherty MBE, who a decade ago at the age of 14 set up the internationally acclaimed company SuperJam using his gran’s jam recipes, shared the adventures of his entrepreneurial journey.
Fraser Doherty, now 24, set up SuperJam at 14, using his Gran’s jam recipes. After selling his produce at farmers’ markets and to delicatessens, he developed a method of producing jam 100% from fruit.
After setting up production, creating a brand and perfecting his recipes, Fraser became the youngest ever supplier to a major supermarket chain when Waitrose launched the range in March 2007. SuperJam now supplies over 2,000 supermarkets around the world (incl. Tesco, Asda Wal-Mart, Morrisons, Sainsbury’s, Waitrose) in countries including Australia, Russia, Denmark, Finland and Ireland.
In August 2010, Fraser launched The SuperJam Cookbook, sharing his jam-making secrets with the world. In April 2011, he launched SuperBusiness; a book about his story and everything he has learned. Both books have since become best sellers, on sale at Waterstones, WHSmith and in supermarkets.
Fraser has given over 500 speeches in 26 countries around the world about my adventures in starting SuperJam. Corporate clients include Kraft Foods, IBM, P&G, Accenture, KPMG, Direct Energy, the NHS. He was featured by Inc Magazine as one of the ’30 under 30′ entrepreneurs in the world.