Fredrik Haren, creativity guru, thinks that creative people are not necessarily those who have more ideas. Creative people are those who can generate ideas and find ways to implement them.
Fredrik Haren has written 7 books, including The Idea Book, an international best selling management book on business creativity that has been translated into 14 languages and which was recently included in “The 100 Best Business Books of All Time”. He has been invited to give keynote speeches at more than 1000 conferences and events in 30 countries. In 2007 he was awarded “Speaker of The Year” in Sweden. He now lives in Singapore.