Provinding an optimal customer journey is essential for the success of an e-commerce. Giuseppe Stigliano, CEO of Wunderman Thompshon Italy tells us which are the crucial points to take into consideration to build the best customer experience, taking into consideration the right balance between online and offline. Giuseppe will show us a preview of his next book ‘Onlife Fashion’ co-written with the marketing guru Philip Kotler and Riccardo Pozzoli, which will be released on April 9th, published by Hoepli.
A thought leader and sought-after keynote speaker on Marketing, Leadership, Digital Transformation, and Corporate Innovation, Giuseppe Stigliano is also the co-author of the best-selling Retail 4.0: 10 Guiding Principles for the Digital Age, co-written in 2018 with internationally renowned marketing expert Philip Kotler. The book has been translated into six languages and has sold more than 25,000 copies worldwide. In 2021 he and Philip Kotler joined forces with Riccardo Pozzoli to publish their second book together, Onlife Fashion: 10 rules for the future of high-end Fashion.
Giuseppe is an entrepreneurial manager with 20 years of international experience in Marketing and Communication services. As the Global CEO of Spring, he guides a team of 200 talents in their London, New York, Los Angeles and Milan offices.
Before joining Spring he spent 9 years with WPP as the CEO at Wunderman Thompson Italy and as Executive Director Europe at AKQA. Prior to this he co-founded two start-ups and earned a Ph.D. degree in Marketing and Economics.
Giuseppe enjoys mentoring young entrepreneurs and works as an Adjunct Professor of Retail Marketing and also Entrepreneurship & Innovation at notable international universities and business schools.
Chronically optimistic and ever curious, Giuseppe has a thirst for learning, a genuine passion for innovation and an insatiable desire to turn what if into what’s next.
Giuseppe’s speaking topics are:
- Retail Marketing Innovation
- Post-Pandemic Leadership
- Fashion Innovation