Giuseppe Stigliano New Book, Redefining Retail, Co-authored with Prof. Philip Kotler, is Out

Giuseppe Stigliano

The much awaited book “Redefining Retail: 10 Guiding Principles for a Post-Digital World” written by Giuseppe Stigliano and Prof Philip Kotler has just been published last month.

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss:

  • The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.
  • How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.
  • The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.

Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.

In the dynamic landscape of retail marketing, creating compelling narratives, understanding consumer behaviour, and leveraging technology are key elements for building successful and enduring brand connections. In this episode of The Brand Called You, Giuseppe Stigliano shares interesting insights about digital marketing, storytelling and entrepreneurship.

Giuseppe StiglianoA thought leader and sought-after keynote speaker on Marketing, Leadership, Digital Transformation, and Corporate Innovation, Giuseppe Stigliano is also the co-author of the best-selling Retail 4.0: 10 Guiding Principles for the Digital Age, co-written in 2018 with internationally renowned marketing expert Philip Kotler. The book has been translated into six languages and has sold more than 25,000 copies worldwide. In 2021 he and Philip Kotler joined forces with Riccardo Pozzoli to publish their second book together, Onlife Fashion: 10 rules for the future of high-end Fashion.

Giuseppe is an entrepreneurial manager with 20 years of international experience in Marketing and Communication services. As the Global CEO of Spring, he guides a team of 200 talents in their London, New York, Los Angeles and Milan offices.

Before joining Spring he spent 9 years with WPP as the CEO at Wunderman Thompson Italy and as Executive Director Europe at AKQA. Prior to this he co-founded two start-ups and earned a Ph.D. degree in Marketing and Economics.

Giuseppe enjoys mentoring young entrepreneurs and works as an Adjunct Professor of Retail Marketing and also Entrepreneurship & Innovation at notable international universities and business schools.

Chronically optimistic and ever curious, Giuseppe has a thirst for learning, a genuine passion for innovation and an insatiable desire to turn what if into what’s next.

Giuseppe’s speaking topics are:

  • Retail Marketing Innovation
  • Post-Pandemic Leadership
  • Fashion Innovation

Contact us if you would like to engage Giuseppe Stigliano to speak at you next event.