Room to Read founder John Wood has just released a new book called “Purpose, Incorporated: Turning Cause Into Your Competitive Advantage”, which he co-wrote with Amalia McGibbon.
In this latest publication, John and Amalia make use of more than 100 interviews with entrepreneurs, executives and front-line staff to make the case for why cause is not the enemy of commercialism, but perhaps the new key to it.
Watch the short video clip below to see why John agrees with the statement “There’s no longer a divide between purpose and profitability”:
You’ll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You’ll learn how to:
- win the war for talent
- create a compelling bond with customers
- motivate employees
- reduce attrition
- appease the regulators
- and create a positive buzz on social media
Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn’t the place for it.
John Wood is the founder of multi-awarded organization Room to Read..
At 35, John left an executive track at Microsoft and discovered a passion for helping children and promoting literacy. His award-winning memoir, “Leaving Microsoft to Change the World” was described by Publishers’ Weekly as “an infectiously inspiring read, Amazon named it “one of the Top Ten Business Narratives of 2006” and Hudson Booksellers voted it to their “Top Ten Nonfiction” list. The book has since been translated into 23 languages and is popular with entrepreneurs, philanthropists and educators. John’s latest book is called “Creating Room to Read: A Story of Hope in the Battle for Global Literacy” has been endorsed by Bill Clinton, Melinda Gates and Sheryl Sandberg.
John Wood’s illustrious resume includes the following details:
- MBA from the Kellogg Graduate School of Management (Northwestern University)
- a bachelor’s degree magna cum laude in finance (University of Colorado)
- honorary doctorates (McGill University, Westminster College, Wofford College and University of San Francisco)
- three years on the Advisory Board of the Clinton Global Initiative
- lecturer at Harvard Business School, the Harvard Graduate School of Education, and at NYU’s Wagner School of Public Policy
- former Board member of the College Advising Corps, Net Impact and the One Acre Fund
- on the Advisory Boards of Global Citizen Year, Possible Health, and the “Getting to Carnegie” competition
- five-time winner of Fast Company Magazine’s Social Capitalist Award
- one of Goldman Sachs’ 25 Most Intriguing Entrepreneurs
- named an Asian Hero by Time Magazine
- one of the Young Global Leaders by the World Economic Forum
- Henry Crown Fellow at the Aspen Institute
- first-ever recipient of the Microsoft Alumnus of the Year medal
- awarded by Queen Silvia of Sweden with theWorld’s Children’s Prize
- Asia Society’s “Service to Society” awardee
- given the Lifetime Achievement Award by the Tribeca Film Festival