Joseph Baladi was invited to speak at the Indonesia Brand Summit in Jakarta on March 11. Joseph explained the power of storytelling and how this will change the trajectory of Asian brands and help cement the “Asian Century”.
The most powerful brands tell stories.
They reach deep into people’s lives by sharing narratives that resonate with their realities – from personal struggles to aspirations. When brands do this they are invited into the orbit of people’s lives. They become everyday frames of reference that help people define themselves. At that point they cease to effectively compete with other brands and enjoy the enduring embrace of trust and familiarity.
To do this successfully, brands need to recognize one critical truth: they need to stop “selling”.
Find out more about the event here…
Joseph Baladi is an expert on Asian branding strategy. As the CEO of BrandAsian Joe divides his time providing one-on-one business and branding advice & counsel to CEOs of some of Asia’s largest companies. Joe’s book – The Brutal Truth About Asian Branding – was released worldwide in January 2011.
Joseph is the former CEO of Carlyle Brand Consultants, and has been directly responsible for shaping or repositioning major SME and MNC brands: Millennium Hotels (Hong Leong Group); Crocodile International; Eu Yan Sang; National Health Care Group; Macau Grand Prix , HTL International, SINCERE Watch and many others.
Prior to moving to Asia, Joe held senior regional and global brand responsibilities as a Senior Vice President at DMB&B and McCann-Erickson Worldwide: Procter & Gamble, MARS, Labatt beers and Coca Cola.
He is also a frequent speaker on the conference circuit, a regular guest on business television programs, and regularly contributes thought leadership articles to business magazines and newspapers across the region.
Contact us today to engage Joe at your next event on your Asian branding strategy.