Ken Hughes Speaks About Visualise Shopper Marketing

Ken HughesEurope’s leading Consumer & Shopper behaviorist, is invited to speak again at the Visualise Shopper Marketing Conference.

In this video, Ken Hughes shared some of his observations about current trends in consumer behaviors and points out that in this day and age “…you are what you experience and share”.

Ken HughesKen Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought leader in the areas of shopper psychology, consumer behavior, shopper insight, demand-led retail technology, biometric shopper research and digital and omnichannel.

Ken is a part-time lecturer in Consumer Behaviour in University College Cork, and a regularly invited keynote speaker on the international industry conference circuit. His interests extend to neuromarketing and behavioral economics, with particular focus on their application to shopper motivation theory. Over the past 13 years, as founder and CEO of Glacier Consulting, he has pioneered developments in shopper behaviour insight, particularly in the fields of ethnography, endomethodology and biometric shopper research.

Additionally, Ken Hughes’ consultancy and speaking experience in Category Management and Shopper Marketing for clients like 3M, Heineken, Kraft Foods, Coca-Cola, Diageo, Walmart, AXA, Kerry Foods, Unilever, Mars Masterfoods, Nivea and GSK has made him an established, trusted name in the industry.

Ken’s presentations are so inspirational, relevant and informative that he has been voted “best conference speaker” at several conferences lie Innoday DLF Conference (Sweden), ECR Annual Conference (Ireland), ECR Europe Global Conference (Belgium) and Tecnomarketing AECOC (Spain).

Ken Hughes’ speaking topics include:

  • Sensory Retailing – Leveraging emotion and the 5 human senses to trigger incremental demand and engagement within CPG retail environments
  • Experiential Retailin – Changing the focus in retail from ‘places that sell things’ to a shopper experience that builds shopper loyalty
  • Shopper Irrationality: We’re All A Bit Crazy – Applying behavioural economics to shopper motivation and using an understanding of human and consumer psychology to trigger sales
  • Shopper Biometrics – The application of biometric measurement to shopper journey insight – literally inside the mind and body of the shopper

Contact us to engage Ken Hughes for your next event.