Ken Hughes is Europe’s leading consumer and shopper behaviouralist, and a global thought leader in the areas of shopper psychology, behavioural economics and neuromarketing. Ken gave a talk at TEDx University of Nicosia on time bending – 365 ways to unlock creativity and innovation.
Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought leader in the areas of shopper psychology, consumer behaviour, shopper insight, demand-led retail technology and biometric shopper research.
He is a part-time lecturer in Consumer Behaviour in University College Cork, and a regularly invited keynote speaker on the international industry conference circuit. His interests extend to neuromarketing and behavioural economics, with particular focus on their application to shopper motivation theory. Over the past 12 years, as founder and CEO of Glacier Consulting, he has pioneered developments in shopper behaviour insight, particularly in the fields of ethnography, endomethodology and biometric shopper research.
Ken Hughes’ work in behaviouralism has led him on an interesting journey. Ken spent a year experiencing something playful, something risky, something new that he had never done before, every day, for a year. Although it started off as a personal journey it quickly spread to those around him, in both his personal and professional life. Play, risk, creativity, and innovation is now a big part of Ken’s approach to helping blue-chip clients stimulate their organizational creativity, and by extension their innovation. ‘My passion’ Ken states ‘is to motivate others to unleash their creativity through a blend of discovery, fun, play, mischief and risks. Once you get started, it’s addictive’.
His presentations are inspirational, energetic and humorous, full of relevant case studies and Irish wit. His expertise, together with strong practical knowledge from his consultancy experience in Category Management and Shopper Marketing, results in a strong client base across retailers, suppliers and third party agencies.