Pole Position P1’s new Formula 1 guru Marc Priestley analyses why the 2014 F1 season seems to be a two horse race already. Marc talks through the Mercedes hybrid V6 engine using his decade of hands on experience having worked for McLaren F1 as a mechanic.
Marc Priestley spent almost a decade at the front line of the McLaren Formula One Team’s operations, predominantly as a race mechanic and member of the pitstop crew. He’s worked with a glittering array of drivers from the likes of Mika Hakkinen and David Coulthard, to Fernando Alonso and Lewis Hamilton and progressed through the business to become an instrumental leader in their successes.
Marc is perfectly placed to talk about topics such as teamwork; attention to detail; dealing with immense pressure; brand image and marketing and weighing up the considerable risk against reward in each of these key areas. He also speaks passionately and knowledgeably about the wider impacts of sustainable and disruptive technologies in the electric vehicle market and how both Formula One and Formula E are helping to rapidly drive innovation.
In one sense an F1 team is a business like any other, but it’s also different in many ways to most others and offers unique lessons in such areas as rapid productivity, marginal gains, image portrayal, data analysis and of course team work. Having been an integral part of these processes for so long and seen, first hand, how they impact on a company, there aren’t many people more perfectly placed, or better educated in the field, to impart these lessons.
Here is one of Marc’s signature keynotes:
Marginal Gains & Use of Data
One of the results of having to re-evaluate and find ways to differentiate themselves during a period of business change, was that McLaren began looking harder at attention to detail. They began using the huge amounts of data generated as an accurate predictive tool, rather than the reactive one they’d used it for in the past. Marc has a number of real-life examples where this helped the team to win races and to win business.