Renowned business and brand strategist Martin Roll discussed the current trend that is sweeping over the fashion industry—–wearables. Martin shared his insights on what drives the interest in wearable technology and points out that many renowned brands are joining in, making technology and fashion a really formidable force for the future.
Martin Roll says “It is almost like the “who and who” of the fashion industry and include Fossil, Tag, Swarovski, Guess, Oakley, Ray Ban, Henry Holland, Ralph Lauren etc. Technology is also enabling innovation in the wearables space – there are now activity trackers that can be worn as a necklace (Shine), friendship bracelets that light up or vibrate when friends are nearby (Jewelbots) and muscle sensing gesture armbands (Myo). The brand that was responsible for making technology a part of people’s fitness regime, Fitbit, has also recognised the growing popularity of technology-enabled fashion accessories. So there is the Tory Burch for Fitbit collection and the Fitbit Alta (a fitness wristband that includes an OLED screen and comes in pink or graphite leather bands).”
According to Martin, technology is disrupting fashion in a big way, affecting creation and manufacturing in the fashion ecosystem. He shares that there is a drive towards including digital capabilities not just in exercise apparel but even in everyday and luxury fashion items. Martin Roll attributes this to consumer needs and preferences for connectivity, simplicity and convenience.
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Martin Roll is a world-renowned thought-leader, international business strategist and senior advisor to corporate boards and marketing executives of the world’s largest companies including many corporations in Asia.
With an MBA for INSEAD and 20 years of management experience, Martin value creation and sustainable competitive advantage to business leaders and organizations.
As a speakers, Martin Roll has delivered to more than 100 global top-level conferences. He is a frequent guest lecturer at INSEAD, Nanyang Business School, CEIBS and several other global business schools.
Martin Roll is also the author of the global bestseller Asian Brand Strategy, a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. Asian Brand Strategy was named “Best Global Business Book” by Strategy+Business magazine. Martin is currently writing two new global management books and is a weekly business columnist with Forbes and several other global media.
Martin’s Speaking Topics are:
- Branding Excellence – Driving Shareholder Value
- Brand Equity and Leadership
- Brand Leadership – The Role of the CEO
- Brands, Business and Leadership – New Growth & Performance
- Performance-driven Brand Marketing
- Corporate Brand Culture – Driving Brands through People
- Brand Leadership – Changing Momentum Amidst Economic Downturns
- Brand Leadership – The Role of the Executive Team
- What is your ROI? The Marketer’s Quest to Measure Results
- Asian Brand Strategy – A New Paradigm for the Boardroom
- The Rise of Asian Brands – Threats and Opportunities
- The Chief Marketing Officer