Michael McQueen Launched New Book: Mindstuck – Mastering the Art of Changing Minds

Michael McQueen

Michael McQueen, bestselling author and speaker, recently launched his latest book Mindstuck: Mastering the Art of Changing Minds.

Watch the video below for an overview of Michael’s new book:

Michael McQueenAbout the Book

We’re told you can lead a horse to water but you can’t make it drink. But what if this is not true?

Whether we realize it or not, our success and effectiveness in most areas of life is determined by how good we are at changing the perspective of others. But persuading people is getting harder and harder. In our ideology-driven and polarized age, certainty has taken the place of curiosity and open-mindedness has given way to obstinance.

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using nineteenth and twentieth-century techniques to change twenty-first-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.

Whether you are a leader trying to help your team keep pace in changing times, a businessperson who needs a potential partner to see your value proposition, or a parent who wants to get your teenager away from their screen, this book will show you how to persuade even the most mindstuck people in your world.

Michael McQueenMichael McQueen was named Australia’s Keynote Speaker of the Year and was inducted into the Speakers Halls of Fame in 2015–for very good reasons. Michael understands the rapidly evolving world and has always had his finger on the pulse of business and culture. As a leading specialist in demographic shifts, change management and future trends, Michael McQueen has helped some of the world’s best-known brands navigate change and stay ahead of the curve.

As a keynote speaker, Michael has shared the stage with the likes of Bill Gates, Whoopi Goldberg and Larry King. He has spoken to hundreds of thousands of people across 5 continents since 2004 and is known for his high-impact, research-rich and entertaining conference presentations.

He is also regularly featured as a commentator on TV and radio and has written four bestselling books. Michael‘s first book, The ‘New’ Rules of Engagement focuses on strategies for leading and connecting with Generation Y. His newest release, Winning the Battle for Relevance is a revealing look at why even the greatest brands and organisations become obsolete… and how to avoid their fate.

Michael’s keynotes are:

  • Preparing Now for What’s Next: How to bullet-proof your business model in turbulent times
  • De-Coding the Millenial Mindset: The essential guide to understanding and engaging the next generation
  • Mastering the Art of Momentum: The secret to achieving effortless and enduring growth
  • Teaching for Tomorrow: How to equip today’s students for the future
  • The ‘New’ Rules of Engagement
  • Understanding the Generations @ Work
  • Winning the Battle for Relevance
  • The Post-Crisis Kickstart

Contact us to have Michael McQueen speak at you next event.