Michael McQueen, business speaker, highlights the key research findings from his latest book ‘Winning the Battle for Relevance’ in his recent speech.
Michael McQueen understands what it takes to thrive in a rapidly evolving world. Having dedicated the last eight years to tracking the dominant trends shaping society, business and culture, he has helped some of the world’s best-known brands navigate change and stay in front of the curve.
As a leading specialist in demographic shifts, change management and future trends, Michael features regularly as a commentator on numerous TV and radio programs and has written three bestselling books. His first book, The ‘New’ Rules of Engagement focuses on strategies for leading and connecting with Generation Y. His newest release, Winning the Battle for Relevance is a revealing look at why good ideas and great companies become obsolete and how to avoid their fate.
Michael uses a unique combination of humour, interaction and reflection. He provides audiences with an unsettling insight into how your customers and workforce perceive the world – rather than how you wish they would. Michael’s sessions are highly tailored, ensuring that every audience member leaves equipped with a clear action plan for maintaining growth, vitality and momentum within their business or team.